Английский для маркетологов

Чему вы научитесь

• If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English.
• This course assumes you know, or are in the process of learning from your marketing course, common marketing and communication concepts. Our focus is on the words that are often used by professionals when talking and writing about marketing and on English words which are given a special meaning in marketing. The full course includes 50 thematic units. The units are divided into 4 sections which cover topics such as: Product, Price, Place. The first section, Marketing Basics introduces essential marketing vocabulary and concepts which you will need to tackle the more specialized units later in the course. We suggest starting with the Marketing basics section. Learners can then work systematically through the course or pick topics that interest them. If you meet words which you consider important - look it up in a dictionary. Do the exercises after the lesson and check your answers.
• After taking this course, you will be able to:
• · Express your ideas through efficient emails, reports and persuasive presentations
• · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc.
• · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world
• · Become part of a global community of business professionals who are developing their English communication skills

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